NATIONAL DAY OF GIVING – #GIVINGTUESDAY

Giving Tuesday will take place on November 29, 2022.

Why Nonprofits Participate in Giving Tuesday

Though there are plenty of emotional and cultural reasons to get involved with this international day of giving, there are three big strategic reasons that nonprofit organizations work hard to promote Giving Tuesday.

1. Strategic Timing

Nearly a third of all giving occurs in December, including about 10% on the last three days of the year, propelled by the double whammy of holiday spirit and tax benefits from charitable giving. Giving Tuesday happens at a time of year when people are already thinking about donating to nonprofit organizations, so it tends to be easy to encourage folks to give.

2. Capitalize on Momentum

Since so many nonprofit organizations are already talking about Giving Tuesday, everywhere people look—on social media, on television, and even discussed amongst friends and family—there is a good chance that they will see multiple #GivingTuesday messages in a short period. This groundswell of momentum helps to push potential donors to get out their credit cards and give.

3. Raise Awareness

Giving Tuesday isn’t just an opportunity to do short-term fundraising. Since people are primed to listen to nonprofit messaging at the end of the year, this campaign is a chance to raise awareness about your cause and expand your audience, making future campaigns more successful.

When matching donations to your fundraiser, please keep in mind the following:

  • You can pledge to match any amount between $5 and $2500.

  • The maximum amount you're responsible for paying is the amount you pledge to match. For example, if you pledge to match $100 but your fundraiser raises $200, you only pay the lower ($100) amount.

  • Once a fundraiser has received a donation, the pledge to match donations can't be changed or deleted.

  • Donations can only be matched for nonprofit fundraisers.